Messi scan
Sujoy RoyによるBefore this video ends, you’ll see how Lionel Messi came dangerously close to prison — and
how he quietly built a global business empire worth hundreds of millions. From luxury hotels to
hydration drinks, from fashion brands to electric cars, Messi’s world extends far beyond football.
But to understand the empire, we must start with the boy from Rosario, training at La Masia with
nothing but a dream. As his legend grew, so did his value, and Messi made his first major
business move: MiM Hotels, a luxury chain stretching from Sitges to Ibiza, Mallorca, Baqueira,
and Andorra. Then came Más+ by Messi, his first real consumer product, followed by The Messi
Store, a global lifestyle brand. In 2023, he shocked the world by joining Inter Miami — not just
as a player, but with an ownership option that could make him one of the most influential figures
in American football. His endorsements became a global machine: Adidas, Pepsi, Lay’s,
Budweiser, Mastercard, BYD, and more. But not everything was smooth. His Huawei
partnership ended awkwardly, his Saudi tourism deal sparked global criticism, and the Panama
Papers added pressure. Then came the biggest blow — the 2017 tax fraud conviction, where
Messi received a suspended prison sentence and the world saw his perfect image crack. Yet
through it all, Messi remained grounded, focused on family and football. Today, his empire
spans hotels, drinks, fashion, tech, tourism, and sports — and it’s still growing. Messi is more
than a footballer; he is a global brand, a businessman, and a legend whose influence reaches far
beyond the pitch.
